The UK-based esports organisation Fnatic has announced a $17 million round of funding, led by Japanese conglomerate Marubeni Corporation, to support the org's expansion into the Japanese esports sector and the Asia-Pacific market. As part of the expansion to Japan, Fnatic's Rainbow Six: Siege team plans to relocate to the country.
"We're so excited to have the strategic know-how of Marubeni leading this funding round," said Fnatic CEO Sam Mathews. "Marubeni's knowledge of Japan's business landscape will be a huge asset to Fnatic as we expand our commitment to APAC."
Fnatic has also bolstered its management staff in order to achieve the expansion, and is also looking to develop its brand identity by expanding its digital and physical performance in products.