The FIFA eWorld Cup 2018 Grand Final has not long wrapped up, but now the FIFA website has revealed that the event broke records, generating over 29 million views across online platforms over the three days.
This represents a 400% increase in digital viewership compared to the 2017 FIFA Interactive World Cup FInal, and double that of the Global Series Playoffs in Amsterdam at the end of May. What's more is that the peak concurrent viewership during the Grand Final on August 4 was estimated at 322,000 across 12 digital platforms, as well as being shown via 19 broadcasters in 60 territories worldwide.
Speaking about the event, Jean-Francois Pathy, FIFA Director of Marketing Services, said: "This year's FIFA eWorld Cup Grand Final was an important milestone in the progress and continued professionalization of competitive FIFA gaming. Following the move to a new venue and a new format, the success of this year has underlined the unique opportunity that competitive FIFA gaming has to engage with new fans and audiences, as well as how it can support FIFA's ongoing efforts to drive interest and develop football around the world."
"With a 400 percent increase in viewership from 2017 to 2018, we are thrilled with this year's results and look forward to our continued partnership with EA Sports and accelerating our programs in the coming year."
Do you think this year's format for FIFA esports worked well?
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