Like any publisher in the industry, 2K has released plenty of games which have been successful, but also some games that weren't received very well.
During the recent MKM Partners Entertainment, Leisure and Internet Conference, Take-Two Interactive's CEO, Strauss Zelnick, wanted to reiterate his position, stating that two games like Evolve and Battleborn, which didn't go well in terms of sales, are in no way representative of the quality of their label, 2K. In a move in which Zelnick seemed to disassociate himself from what happened to these products, he said:
"I think 2K is doing great. I think when you put out a lot of titles, not everything is gonna work as well as one would like, and Battleborn is an example of that. Evolve is a little bit different. That was bought out of a THQ bankruptcy, and it was developed by an external studio with oversight from 2K, so it's a totally different situation. We knew it was a very unusual title, and it was a bet on an unusual title. It didn't surprise us that consumers had mixed feelings about it."
About Battleborn, he said: "Battleborn was a disappointment. We've said so publicly, but I don't think that's systemic, because 2K is a company that brings you Civilization, with incredibly high score in the nineties, the company that brings you basketball which scores in the nineties, Xcom 2 and the like where we're known for having very high scores."