SoFi to continue partnership with Misfits Gaming Group

You're watching

Advertisements

It has been revealed that SoFi will continue its partnership with the Misfits Gaming Group esports organisations, in a renewed deal that will include the company having its logo sported on the in-game jerseys of Misfits Call of Duty League and Overwatch League teams, Florida Mutineers and the Florida Mayhem.

According to The Esports Observer, SoFi reported a massive boost in brand trust ever since partnering with the Misfits Gaming Group in 2019. This now expanded partnership will see SoFi's logo on team jerseys as mentioned earlier, but it will also see the pair collaborate on brand awareness and original content.

No information regarding the financials of this deal were revealed.