Bud Light joins as the official beer for Team Liquid's League of Legend team
The deal marks Bud Light's first official esports partnership.
Team Liquid has announced that Bud Light has partnered with the organisation as the official beer of its League of Legends team. This deal also marks the first official esports partnership of Bud Light, as the beer brand further expands its interest into the world of gaming.
Team Liquid Co-CEO Steve "LiQuiD112" Arhancet tweeted about the partnership, saying, "What a milestone to be partnering with @budlight as their first official esports partner. Excited to bring on Bud Light as the official beer for @TeamLiquidLoL !!"
The financial details behind the deal have not yet been provided, but considering this will only see Bud Light acting as the official beer of Liquid's LoL team, we can probably expect to see the brand popping up on the teams' social feeds and in its new video content.