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Excel Esports reveal overhauled brand look

The London-based organisation has drastically changed its looks.

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The London-based esports organisation Excel Esports has gone through a major rebrand, drastically changing the appearance of the team. After partnering with BT (a British network provider) back in January, the team will be looking to build on the relationship, as well as shifting its identity.

Turning more toward the XL name, rather the Excel title, the esports organisation revealed its new look over Twitter. Sporting a simpler, cleaner design, the team's co-founder and CGO, Keiran Holmes-Darby commented on the re-brand in a tweet saying:

"I am super committed to making the Excel community a place for inclusivity and empowerment for all people who touch our brand, to be better tomorrow than they were today! Everyone has something they want to get better at and we should all support each other on the journey."

Check out a few looks of the new Excel Esports re-brand below.

Excel Esports reveal overhauled brand look
Excel Esports
Excel Esports reveal overhauled brand lookExcel Esports reveal overhauled brand look
Photo: ExceL Esports
Photo: ExceL Esports


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