Veloce appoints first Chairman, Eric Tveter

The former Central Europe CEO of Liberty Global is a major investor in the esports brand, as they've just announced.

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Eric Tveter - former Central Europe CEO of Liberty Global - has been announced as a major investor and Chairman of London-based Veloce Esports, which is part of Veloce's 'Angel' funding round, now proceeding to Series A funding.

The organisation first launched in June of 2018, and has made waves in the racing esports space, winning championships already. Tveter will work alongside Business Director Rupert Svendsen-Cook, Commercial Director Jack Clarke, and Sporting Director Jamie MacLaurin, using his experience to help with Veloce's further expansion.

Svendsen-Cook said: "I'm very proud of what we've achieved in such a short amount of time, but this is a very fast-moving industry by nature. Whilst we're racers at heart and love to win competitions, the real value in esports is in the viewership; that is where Veloce sits in a very strong position compared to anybody else in the industry. We could not ask for a more strategic and aligned investor in the media sector than Eric to take us towards our global expansion."

"Veloce Esports has already established itself as a leading player in the racing and general esports space. My investment into Veloce underscores the strong operating and strategic fundamentals Veloce has demonstrated in forging an enviable and focused market position for growth and value creation in the exploding $1.1 billion esports arena. Veloce's management team have proven themselves to be capable, agile, and insightful," added Tveter.

"I'm delighted to be joining this talented and dynamic leadership team as non-executive chairman to bring not just my senior leadership experience in startups, turnarounds, and other extremely competitive, high-growth markets, but also my extensive knowledge and relationships in the technology, media, and telecommunications industries that will shape the evolving esports landscape."

Is this a good addition for Veloce?

Veloce appoints first Chairman, Eric Tveter
Photo: Veloce Esports

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