Sports marketing company Infront and French esports organisation Team Vitality have announced a brand new exclusive partnership that will see the latter try to take advantage of the commercial opportunities that come with esports. As a part of this, Infront will market sponsorship offers, using its own experience to do so.
Jean-François Jeanne, Managing Director of Infront France, said: "It is with great enthusiasm that we enter the world of esports in France by teaming up with Team Vitality. We will support them in their development and support their ambition to build the best team in the world. We chose Team Vitality because it is a well-structured club that guarantees a return on investment for partners."
Nicolas Maurer, Managing Director of Team Vitality, added: "Our partnership with Infront, a world leader in sports marketing, demonstrates our ambition and illustrates Team Vitality's vision for the international esports landscape. We will benefit from Infront's expertise and network to better educate the major brands that are now attracted by Team Vitality's sporting performance, international standing and growing audience."
Do you think this is a good move for both parties?