Football publication Goal has announced that it's making steps into the esports space with the signing of former Hibernians FIFA 18 player Graham 'GrayzaGoal' McIntyre, who will represent Goal in competitions moving forward, including the ongoing Sportego eLeague tournament that started in January.
What's more is that Goal also say that they'll work with GrayzaGoal to produce FIFA 18 content that will go live on their website and social media channels, and that they're also broadcasting Sportego's eLeague on their social channels, so this gives them a chance to show GrayzaGoal in action, especially if he gets to the finals in April.
Goal's marketing manager Paul Rayment said: "We recognise that for the modern fan FIFA plays an integral role in how they enjoy football, for some it's their primary connection to the sport. On Goal, we've seen this evidenced in the numbers we see for our own live streams and traffic that comes to articles on the game. By welcoming Graham to the Goal roster we're looking forward to adding an extra dimension to how we cover FIFA, working with him to advance his career and introduce Goal to an exciting and growing market."
"Graham's talent was evident from his performances at the early Gfinity tournaments a few years ago. More recently, his top 100 finishes in the FIFA 18 Weekend League and ending the Celtic eSport League unbeaten shows he has both skill and promise and we're aiming for him to represent Goal at major tournaments in 2018."
Do you think that more companies should make moves like this and sign esports professionals?