Esports organisation Astralis has announced a new partnership with Coco Fuzion, marking the first ever "hydration partner" for the team.
In-game leader Lukas 'gla1ve' Rossander commented: "In order to deliver a constant top performance over a period of time, you need to focus on other factors than the game itself. Obviously, talent and hard work are important factors, but like in any other competitive environment, it takes more than that. To us, it's also about maintaining a knife sharp focus for longer periods, and preparation means everything. Exercise, the right diet, differentiated and repetitive practice, a stable blood sugar count, mental balance, the right equipment and the optimal uniform are elements that make a difference, and the focus on a healthy lifestyle has certainly helped our team in the game and in general."
"If you want to be the best you can be, you need to take your body and health seriously, and there are many areas to consider. Staying hydrated and maintaining the right sugar balance means a lot more than most people think, and we're truly happy to sign a partnership with Coco Fuzion. I won't try to explain the technicalities and elaborate on the ingredients, I can only say that besides being healthy, it actually tastes extremely good, says Rossander."
For those who don't know Coco Fuzion, it "contains 100% natural ingredients produced on green, ecological coconuts. No products contain preservatives of any kind, no added sugar or caffeine, and the hydration effect is significantly higher than water, which is a major part of the reason for the cooperation between Coco Fuzion and Astralis," the press release explains.
The partnership is a three-year deal - do you like the pairing?