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ESL FACEIT Group partners with Zenni Optical to drive eye health awareness

It will officially take effect and launch at DreamHack Dallas in late May.

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The ESL FACEIT Group has joined forces with Zenni Optical in a deal that is designed to help drive awareness of eye health and lifestyle and competitive eyewear accessories in the esports space.

The deal will officially launch at DreamHack Dallas when that takes place from May 31st, and we're told that it will include co-branded accessories and initiatives to integrate eye health education into events hosted by the ESL FACEIT Group in the future.

"The genuine passion that Zenni has for the esports industry and the global gaming community is a refreshing sight to see, and a major driving factor for the decision behind our partnership," said EFG co-CEO Craig Levine. "Zenni's ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere."

The full duration and value of the partnership were not mentioned, but this does come as Zenni also signed deals with Evo, Ghost Gaming, TSM, and the gamehers.

ESL FACEIT Group partners with Zenni Optical to drive eye health awareness


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