Earlier this week Juventus revealed themselves as an exclusive partner of eFootball PES 2020, meaning that Konami's game has exclusive rights to their kit, crest, and name, thus forcing EA Sports to reveal that the team would be called Piemonte Calcio in FIFA 20.
We're not used to seeing FIFA without the licenses to big teams and leagues, since that's been something Konami and PES have had to deal with in recent years, and as reported by CNBC it's not done EA's shares any favours, as they fell 3.28% on Tuesday following the announcement that their deal with Juventus had come to a close.
FIFA is a big deal for EA, earning them a lot of revenue from sales and from FIFA Ultimate Team, and this Juventus situation is an even bigger blow because it includes Cristiano Ronaldo. Ronaldo can still be featured in the game, but with an unofficial team, it's less enticing than PES' proposition for fans of the Portuguese player.
Are you sad to see Juventus go from FIFA?