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Disney happy to leave their games to other people like EA

CEO Bob Iger says they're aware of the potential for games, but that isn't where their strengths lie, so they'll leave it in the hands of others.

There's no doubt that Disney can do a lot of things right as a company, since they're one of the biggest brands in the world with the likes of Star Wars under their belt, and have brought us a ton of classic films over the last century to light up our lives.

That said, they've not always been that successful with games, something that Walt Disney Company CEO Bob Iger spoke about in an earnings call this week.

"We're good at making movies and television shows and theme parks and cruise ships and the like, we've just never managed to demonstrate much skill on the publishing side of games," he explained when asked about developing games in the future, according to Variety.

"We're obviously mindful of the size of that business," he continued. "Over the years, as you know, we've tried our hand at self-publishing, we've bought companies, we've sold companies, we've bought developers, we've closed developers. And we've found over the years that we haven't been particularly good at the self-publishing side, but we've been great at the licensing side which obviously doesn't require that much allocation of capital."

So what about EA then, who has been handling the Star Wars license not only with previous games like Star Wars Battlefront II, but also with the upcoming Star Wars Jedi: Fallen Order? Well it turns out Disney is happy with them, despite some controversies surrounding the former project in particular and its invasive microtransactions.

"Since we're allocating capital in other directions ... we've just decided that the best place for us to be in that space is licensing and not publishing. We've had good relationships with some of those we're licensing to, notably EA and the relationship on the Star Wars properties, and we're probably going to stay on that side of the business and put our capital elsewhere."

The last major project we've seen from Disney directly was the toys-to-life game Disney Infinity, which was called off in 2016 while some other smaller projects remained open. Coincidentally, we just found out this month that Disney Infinity 4.0 was going to be called Kingdoms, although these days we'll be seeing more Disney from EA in the gaming space than from Disney themselves.

Are you happy for EA to handle the Star Wars license?

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