Codemasters has just revealed that they've acquired Slightly Mad Studios, the developer behind Project Cars and an "unannounced Hollywood blockbuster title", with Ian Bell retaining his position as founder and CEO of Slightly Mad.
This is another big step for Codemasters in the racing space, having already got the Dirt, Grid, and Formula 1 IPs under their umbrella, and Slightly Mad has delivered racing simulations alongside Project Cars as well.
"We are delighted to bring such an incredible racing game developer to the Codemasters family, and this unequivocally establishes us as a global powerhouse in the development of racing titles," said Frank Sagnier, Chief Executive Officer at Codemasters. "We share the same passion and vision and our new partnership will accelerate our growth. With more streaming services coming to market and the next generation of games consoles due in 2020, this is the perfect time for Codemasters to take its next step."
"Our combined racing games portfolio is the envy of the industry and this new partnership will enable us to learn from each other, share resources and take advantage of emerging platforms and technology," adds Ian Bell, Founder and Chief Executive at Slightly Mad Studios. "My team is excited to be joining Codemasters and we can't wait to forge a relationship based on creativity, passion and the desire to create new racing experiences that excite and delight our communities."
Is this a good deal for both sides?
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