Coca-Cola's latest drink is inspired by League of Legends
Apparently, it tastes like XP points.
Coca-Cola has teamed up with Riot Games to create a new drink based on League of Legends. Drinks for gamers are nothing new, and from G-Fuel to Mountain Dew we've seen plenty of marketing targeted towards video game players from sugary, fizzy drink brands.
Now Coca-Cola has joined the fray with its Ultimate Zero Sugar +XP Flavoured drink, available now in the US, Canda, China, South Korea, Latin America, and Africa.
A statement by Coke (thanks, VGC), tells us that the drink will "provide fans and players the taste of experience points and celebrate every player's journey - whether it's their first time on the Rift or on the Finals stage at Worlds in pursuit of the Summoner's Cup."
League of Legends is also getting a new series of emotes which can be earned from completing special missions. These can be earned worldwide even if you're not able to buy the drink. Find out more here.