Cadillac joins with TSM for first ever esports-automotive giant partnership

The automobile manufacturer will even have its logo printed on TSM's jerseys.

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Team SoloMid has announced that it has partnered with Cadillac for the first ever esports-automotive giant partnership. The deal was announced recently as TSM unveiled its new jerseys sporting the Cadillac logo.

"We are thrilled to be partnering with such an iconic global brand like Cadillac," says Ned Watkins, Senior Vice President of Sales for TSM. "We are humbled and excited to team up with Cadillac through their first esports partnership and add them to TSM's existing family of stellar brand partners."

The deal is set to offer TSM access to exclusive streaming events, unique activations at the brand-new TSM Performance Centre, as well as custom social media and video content.

The Manager of Emerging Media and Partnerships for GM, Bryan Steele also commented on the partnership saying; "Cadillac is excited to enter the esports space as part of the TSM family. Whether on the road, or on the Rift, our organisations place an incredibly high value on innovation and craftsmanship. Given our shared values, and the pedigree of Cadillac and TSM, it was a natural fit to team up with one of the most decorated esports teams in the world."

Which other esports brands do think would suit an automobile partnership?

Cadillac joins with TSM for first ever esports-automotive giant partnership

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