Overwatch League team Boston Uprising has announced a partnership with shaving brand Gillette which will not only make the latter the team's official shaving product supplier, but will also feature Gillette branding on practice jerseys and throughout the Uprising practice centre, not to mention some digital and social content coming as well.
"It is with great pleasure that we present Gillette as the first official sponsor of the Boston Uprising," said Murray Kohl, Vice President of Corporate Sales for Kraft Sports & Entertainment. "We're confident that our fans, as well as the entire Overwatch community, will appreciate and embrace the forward-thinking nature of Gillette. They have been a proud partner of Kraft Sports & Entertainment for nearly two decades and we felt strongly about the opportunity to bring such a distinguished brand to the forefront of esports."
This isn't the first time Kraft Sports & Entertainment - Boston Uprising's owner - has collaborated with Gillette, as in 2002 they secured the rights to Gillette Stadium as the home of the New England Patriots and New England Revolution, which has since resulted in giveaways at various stores and in the stadium.
"For more than a century, Gillette has worked with leading professional sports leagues and athletes," said Greg Via, global head of sports, esports and entertainment marketing at Gillette. "As the esports world continues to grow, we're looking forward to expanding our partnership with the Kraft Sports & Entertainment and our roster of esports athletes to include Boston Uprising."
Is Gillette a good partner for the team?