Sony's big GTA VI horror 🇸🇪
During the day, I wrote an article about what feels like will happen in 2025, a year that looks very hot in advance - but mainly thanks to only two things. That is when Switch 2 and Grand Theft Auto VI will be released.
Of course, we can discuss the latter for as long as we want, but let's instead focus on something we may not have talked about so much - namely the marketing rights. Sony has bought these, which feels very heavy. Having the Playstation visible in all the commercials for the latest Grand Theft Auto is of course worth its weight in gold and thanks to the Playstation 5 Pro and the lack of a PC version - Sony can also claim that they offer the best version of the game.
But... Lately, there has been frequent talk of a delay. If it will really be like that, I don't know, of course, but it's certainly not impossible. If the game is postponed a year and comes in 2026 instead, things can get really interesting. Since Microsoft hasn't upgraded its Xbox Series S/X halfway through and is already talking about a new console in the works, it seems pretty reasonable that it will launch in 2026.
There are a couple of factors that have to coincide here, mainly that GTA VI is delayed by about a year and that Microsoft's new console will really arrive in the fall of 2026 - but it's not completely unreasonable, and in that case Sony has paid dearly to be able to say that they have the best version of the game when Xbox Next will be several straws sharper.
That Microsoft should be able to show the best version of the game is of course a huge feather in their cap, and they don't even have to pay for it. And I think this is a scenario that worries Sony a lot.

A fairly normal GTA delay could seriously sabotage Sony's marketing plans.



