Battlefield 1's social media campaign draws criticism

Someone on the social media team at DICE is having a bit of mare at the moment by the looks of it. The most recent incident involving the studio's new game, Battlefield 1, saw them pulling down a couple of tweets and apologising for any offence caused.

You can see the offending images below (they came via ShackNews), but the basic gist is that people found the casual inclusion of the #justWWIthings hashtag to be insensitive, and thus EA's response was to take them down and say sorry:

"We would like to apologize for any offense caused by content in the last 24 hours posted on the @Battlefield Twitter account. It did not treat the World War 1 era with the respect and sensitivity that we have strived to maintain with the game and our communications."

This comes days after EA's chief competitive officer Peter Moore tweeted a picture of himself in a Battlefield onesie, saying "trench warfare requires specialty equipment and clothing," which apparently comes complete with "pockets for melee weapons and Doritos."