Angry Birds and the United Nations have joined forces on a new climate campaign called ActNow, dedicated towards tackling climate change and building upon the #AngryBirdsHappyPlanet partnership from 2016.
A public service announcement has just launched, featuring the cast of The Angry Birds Movie 2, and it's all about the small things you can do each day to make a difference, using the UN's online tool, the ActNow Bot.
"Climate change is already impacting our world today regardless of where we live," said Maher Nasser, Director of the Outreach Division, UN Department of Global Communications. "It is through climate action - built on cooperation and collaboration within and across communities - that we can confront the climate crisis. We see many people around the world sounding the alarm and demanding action by world leaders. We are grateful to the Angry Birds for adding their voice again to the call for each of us to lead by example and demonstrate that every action counts."
The ActNow Bot is an interactive AI chat bot in the UN's site that suggests actions you can take, and each action completed is counted towards a larger goal to encourage others to join and send a message that citizens want action on climate change, with the collective results presented during the UN Secretary-General's Climate Summit in New York this September.
The takeover from Angry Birds and pigs will be on the site from July 23 and 30, and here is what the film's producer John Cohen had to say about the initiative:
"We are really proud that the United Nations and the Angry Birds continue to work on climate issues together through the #AngryBirdsHappyPlanet campaign. Even our beloved birds and pigs are putting their differences aside and coming together for this great cause. We all need to come together to help create a more sustainable world and I'm so happy that the Angry Birds will have a chance to help spread this universal message."
Is this a good way to encourage engagement with climate change issues?