Graphics card manufacturer AMD have issued a press release stating that the upcoming Tomb Raider will be the first game to support their new TressFX hair technology allowing for more detailed and realistic hair in-game. Apparently, this is "the world's first real-time hair lighting and physics" in a playable game. Bald space marines would be tearing their hair out, if they could.
"AMD Graphics and Crystal Dynamics have partnered to revitalize one of video gaming's most iconic characters, Lara Croft of the Tomb Raider franchise," said Matt Skynner, corporate vice president and general manager, AMD Graphics. "Developers at AMD and Crystal Dynamics collaborated tirelessly to leverage the power of AMD Radeon to develop the world's first real-time hair physics system in a PC game. TressFX Hair combines advanced lighting, per-strand physics, and collision detection to bring unprecedented realism to this final frontier of image quality in PC gaming."
What better way to illustrate this than with a few before and after shots: