Pete Vlastelica has been announced as the President and CEO and Major League Gaming, joining former ESPN CEO Steve Bornstein and MLG co-founder Mike Sepso on the All-Star Esports Team.
"We continue to add to our all-star esports leadership team. Pete is an entrepreneurial leader with a history of creating inspired content and developing new digital channels of distribution," said Chief Executive Officer of Activision Blizzard Bobby Kotick. "As we continue to build MLG into the premier esports network, Pete will further our mission celebrating the accomplishments of gamers worldwide."
MLG Chairman Steve Bornstein added that "Pete understands that whether it's on a field, a console or a phone, players and fans want to experience community, camaraderie and excellence in competition. He's a rare talent who will deliver great opportunities to our players and fans."
"I'm joining MLG because of the rare combination of massive digital scale and deep audience engagement around competitive gaming, and because there's no better category of live streaming video content out there," said Vlastelica himself. "It's clear that video games are the future of sports - and if any company is positioned to capitalise on this global opportunity, it's Activision Blizzard. I'm thrilled to join the team."
Activision Blizzard has made several key announcements in the last few years, as just last year they recruited Steve Bornstein before acquiring the business of MLG in December. In April, MLG's Counter-Strike: Global Offensive Major Championship then set record esports viewership for the event when 71 million video views were seen as well as 45 million hours of live broadcast, and record 1.6 million concurrent viewers. In May MLG debuted the Enhanced Viewership Experience and in September Activision launched the Call of Duty World League as well.
Vlastelica is set to be based at Activision Blizzard's Santa Monica headquarters, with Sepso and Bornstein carrying on their leadership positions. Operations for MLG will also continue to be based in New York City.
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