Activision have sent out some impressive numbers for the launch of Call of Duty: Modern Warfare 3 dubbing it the biggest entertainment launch of all times. A total of 6.5 million copies were sold in the U.S. and UK alone totalling more than $400 million in sales.
For comparison Call of Duty: Black Ops, that held the previous record managed to sell through $650 million in its first five days - a number Modern Warfare 3 looks well on track to beat.
"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Bobby Kotick, CEO, Activision Blizzard, Inc. "Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for "Star Wars" and "Lord of the Rings," two of the most successful entertainment franchises of all time."
Eric Hirshberg, CEO, Activision Publishing added, "Call of Duty is more than a game. It's become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere. I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you."