Activision has been discussing how Call of Duty: Elite is just the beginnings of an "24/7, year-round services strategy."
Speaking to trade site MCV, Activision's VP of digital Jamie Berger explained how an all-year service will be a "necessity" for games in the future.
"To support a diverse player base, you will have to have a services and ongoing content strategy. I don't see how games are going to manage without that....Elite is about Call of Duty being bigger than ever five years from now and laying the groundwork for that."