Sinster overtones, a sunny-kissed jungle environment, gunfire and odds very much not in your favour; all that in a ten minute demo and we were still surprised when the title Far Cry 3 flashed up on screen.
That's right, the open-world shooter is back and offered a fantastic debut at Ubisoft's E3 Conference. The game, visually at least, is a massive step back towards the vibrant colours of the original game as opposed to the gritty tones of the second. A move that's definitely in its favour, and offers a strong and uncomfortable contrast to the content shown in the demo.
The gameplay offered a quick jaunt from a cliffside plunge after a heavily-monloguing villain pushes you over the edge while tied to a stack of crates, a few stealth kills as you grab some weapons, and an extended firefight through a village against civilian-murdering gunmen, and the shortest helicopter flight known to man as you're shot down moments after taken off.
Check out the screens below.