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Ubisoft are set to spend an incredible £4 million on advertising Assassin's Creed III in the UK over the next three months.
According to the report on MCV, the campaign will include television and video-on-demand ads, and posters will appear on the London Underground.
Matt Benson, senior brand manager, said: "Assassin's Creed III is the culmination of three years' hard work from a team which is at the top of its game. Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin's Creed campaign."
"The new abilities definitely add something to the Assassin's Creed formula, but at the same time they also take away."
The remaster has just landed, and we're suiting up to see what's different in Connor's journey this time around.
The game is coming back with higher resolution textures, 4K and HDR support, and a new graphics engine, but can your PC run it?
That's the good news, as the bad news is that it'll come much later than the other versions and rumours claimed.
The Assassin's Creed game depicting the hardships of the American revolution is getting remastered for PC, PlayStation 4 and Xbox One.
He's done so alongside EA's Reid Schneider.
Celebrate the holidays with Connor and Desmond.
