Sony perceives the PlayStation 4 Pro's direct competitor as PC rather than Microsoft's Xbox Project Scorpio and Xbox One. This analysis comes courtesy of Sony chief Andrew House in an interview with The Guardian.
House was influenced by some data that "suggested that there's a dip mid-console lifecycle where the players who want the very best graphical experience will start to migrate to PC, because that's obviously where it's to be had.
"We wanted to keep those people within our eco-system by giving them the very best and very highest [performance quality]. So the net result of those thoughts was PlayStation 4 Pro - and, by and large, a graphical approach to game improvement."
House also revealed that Sony wants to sell around 20 million PS4 consoles before the end of 2017, with that number including potential PS4 Pro sales and building on top of the 40 million consoles they've already sold up until now.