The Cross Buy scheme from Sony, where gamers can purchase titles for Playstation 3 and then access that content on PS Vita, is a hot topic after Sony's impressive show at this year's Gamescom. Sony's European boss, Jim Ryan, revealed to GamesIndustry International that while they are talking to third party developers, Sony understands that the burden of responsibility for making the scheme a success, rests with them.
"We'll obviously encourage third-parties to adopt it but ultimately whether or not a game includes Cross Buy is a publishing decision and it will be at the third parties' discretion whether or not they want to go down that route," he said.
"We'd obviously like to encourage it, whether it's Cross Buy or cross functionality across the two devices. It's like any of these things, the platform holder has a burden of responsibility to blaze a trail and if it works out others will follow."
"It advances the overall PlayStation eco-system, and it can't harm because we have in excess of 20 million players and obviously they are into PlayStation and that's a pretty sensible place to start when you're looking to get people to buy in to Vita."
"It's definitely not a reaction to anything anybody else is doing," added Ryan, dismissing Cross Buy as a reaction to the emergence of new financial models such as free-to-play. "There are two aspects to this. These are really rather challenging economic times in the UK and Europe and it's our responsibility to sharpen the value proposition and value that we offer to our consumers as much as we possible can."
"And in the digital space PlayStation Plus is something that we've launched and taken a lot of learnings and we think we've got a great opportunity to grow big business there and really offer lots and lots of value to our consumers."