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Nintendo Europe just announced that they will be releasing boxed versions of Nintendo Pocket Football Club and a Mario vs. Donkey Kong at retail early next year. They won't get a game cartridge though, and the box only has download codes for Nintendo 3DS eShop.
Still, it might be a good way of getting people who don't like to buy stuff online with their credit card to discover these popular games. The Mario vs. Donkey Kong pack includes both Minis on the Move and Minis March Again, and Nintendo Pocket Football Club has gained cult status thanks to some lovely design (and despite mixed reviews).