Few new Microsoft games at E3

Main focus on services?

"I have said we should not expect a lot of material about the games, rather than ads on dashboard interface, and multimedia services."

The quote refers to what we can expect from Microsoft at E3 according to Gametrailers' Bonus Round.

Xbox Live announcements and services have been a major part of Microsoft's E3 press conferences for the last few years, so it wouldn't really be a surprise to see them spend even more time on that.