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DICE: "We have to do things to get them to trust us"

DICE LA producer openly admits damage to Battlefield brand.

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Despite the fact that EA last spring said that the troubled Battlefield 4 launch didn't hurt the brand at all, DICE seems to have have a different opinion. It's DICE LA producer David Sirland who says in an interview with Gamespot that it "absolutely" has hurt the brand.

"I can absolutely say that we lost [player] trust in the game's launch and the early parts of the year. We still probably have a lot of players who won't trust us to deliver a stable launch or a stable game. I don't want to say anything because I want to do. I want them to look at what we're doing and what we are going to do and that would be my answer. I think we have to do things to get them to trust us, not say things to get them to trust us. Show by doing."

Sirland expects Battlefield: Hardline to have a smoother ride thanks to the extensive beta they ran earlier this year, before the game was delayed for more polish. He says:

"It's just a giant project, any Battlefield game is a giant project. And the more input you can get early, the better, and the more you can be open with changes you're making or ideas you have, the better, I think. Because our community is much smarter than we probably give them credit for."

How do you feel about Battlefield: Hardline, has your trust in the game series, DICE or EA changed in any way? Tell us in the comment field below.

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