Ubisoft opens a Russian subsidiary in Moscow

Ubisoft announced today that it has opened a new office in Moscow, Russia. The French game company is aiming "to provide community development and support to Russian customers, and will work closely with partners to increase marketing and sales growth in the emerging Russian video game market."

According to Ubisoft's press release "The Russian market is continuing to expand across almost all formats and platforms. -- Digital, online and mobile games in Russia are all poised for double digit compound annual growth during the next few years. -- Russian gamers already are demonstrating strong interest in Ubisoft's upcoming games; for instance, Russia had the largest number of total active players during The Crew's beta tests, beating out the United States and Germany."

Olga Lazareva, an industry veteran who previously oversaw business development in Russia for EA, is heading up the new Ubisoft office as Managing Director.

"Ubisoft's new office and expansion here shows our appreciation for the growth of the Russian gaming community," said Lazareva.