Call of Duty is back on the box

When Activision announced they were changing the name of the next Call of Duty game from Inifinity Ward to just Modern Warfare 2 they shocked the world of gaming. Removing the title of their best selling franchise from the box just seemed like a stupid risk and it now it seems Activision have decided to go with the safe alternative and Call of Duty is back in the title (as you can see on the box art below). It was always a Call of Duty game so why remove it in the first place? I guess there were some idle marketing people who needed something to do...