In a financial presentation EA COO John Pleasants revealed that work on Battlefield 3 is under way at Swedish developer Digital Illusions. Digital Illusions are pushing out several Battlefield games including the free-to-play Battlefield Heroes, the download only Battlefield 1943 and Battlefield: Bad Company 2 (pictured) before that.
When asked about whether EA had any plans to counter Activision Blizzard's juggernaut Call of Duty series in the FPS segment Pleasants had this to say:
"We have a lot of IP in that area, and we have not not noticed that Call of Duty has a significant share of that business. We are putting a real concentrated effort behind those titles. Battlefield happens to be one of them...I've had the luxury of looking at Battlefield 3 over at DICE over in Sweden. I was highly impressed by the way the people were working on that product. That's not for this fiscal year, but that is a product that is looking very good."
So perhaps we can look forward to Battlefield 3 sometime late in 2010? Maybe even as early as next summer.